Business Networking and Word of Mouth Referrals are the future of business! The collected articles on this website are free to use in your own networking or as education for your networking group. All I ask is if you use my work in public you tell people where you got it from and give me a plug.
This section will assist you in getting off to a great start in your business networking by helping you build strong relationships and a successful business. 10 introductory lessons to help people new to networking get to the top of their networking game.
Many people join networking groups to get more business by being referred, if this is your goal, you need to rethink your reasons. The key to getting referrals is twofold, firstly you must learn how to find referrals and secondly, you must make yourself easily referrable.
Recon Meetings are the single most important activity of an effective business networker - You want referrals, do Recons!
Visitors and substitutes are crucial to networking groups. Non-members who attend are true VIPs, a fact often forgotten.
Your behaviour from entering to leaving the meeting room must reflect your true self. Preparing for your meeting involves more than just planning your one-minute presentation.
To be an effective business networker you need to think unconsciously and 'just network'. It, like all skills, can be learned.
People who have a talent for networking understand the simple activities, that when applied actively, become a ‘word of mouth’ marketing toolkit to be used as and when needed.
I hope that this material will help you to learn and understand that effective networking is about activity and action, not just turning up to a weekly meeting.
The programme is designed to be quick to understand and easy to implement. The lessons represent building blocks of daily activity you can use to improve your skills as a networker. The modules will teach you, how to become more referable, how to build a strong network and most importantly, how to find business for other people.
I am Tony Allwood. I started writing the material in this programme initially to help myself.
Over the years I kept writing and eventually, it turned first into a book and then into this website.
I am adding to the programme every week as I learn more about networking myself and try to pass on my experience.
