I could easily fill a book with insights on the art of using props in networking presentations. The line between effective and disastrous use is razor-thin, akin to the delicate balance between genius and madness. At their core, props serve as memory aids, either sparking a specific reaction in your audience or piquing their curiosity through sheer novelty.
The power of a well-chosen prop is undeniable. Picture a motorcycle dealer with a cracked helmet illustrating the perils of outdated safety gear, a mechanic comparing a minor repair cost to a major one using engine parts, or a plumber with a simple washer that led to a massive flood. A compelling story paired with a tangible prop can leave a lasting impact.
Prop users generally fall into two categories: those who stick to one signature item and those who rotate their props. The former group uses props that are integral to their profession, like a carpenter with a hammer or a doctor in a lab coat, making their services easily visualizable. Consistency is key for this group.
For years, I've used a builder's hard hat adorned with "www" to signify my focus on building robust companies, not just websites. Whether worn or displayed, the hat has been a memorable touchpoint, proven when a referral recognized it long after seeing it in action.
Some professions, like florists or caterers, lend themselves to seasonal or varying props, keeping presentations fresh and engaging. Similarly, mechanics and IT professionals can use spare parts or computer components to visually explain their services, fostering discussions and potentially leading to referrals.
One standout example is a surveyor who used a foldable ladder as his prop for two years, climbing it to deliver his speeches. This unique approach ensured he captured and retained the attention of his audience.
Skill props are another avenue, where the prop is used to demonstrate a talent. For instance, I once used juggling balls to symbolize taking on new challenges. Initially unable to juggle, I practised and eventually succeeded, illustrating my commitment to learning and adapting.
Over time, I've employed various props, from shopping baskets to represent online stores to tearing phone books to signify the rise of search engines. The key is to be creative and true to your message.
An interesting lesson came from a training session where a participant, initially sceptical of my approach, later embraced the concept by singing a customized song in her presentation, leaving a memorable impression on everyone.
It's crucial to make a skill or prop uniquely yours within your group, as copying someone else's idea can diminish your standing. Additionally, the appropriateness of your prop can be influenced by your meeting location, such as avoiding noisy disruptions in a hotel setting.
In conclusion, when it comes to props, aim for relevance and memorability. If you claim a skill or talent, consistently showcase it. The goal is to leave a lasting impression while enjoying the process.
25/3/24