The main reason you conduct Recon Meetings with people is so you can learn about them. The same is true for them; they come to see you to learn more about you.
To assist your fellow members in referring you, it is beneficial to develop a Recon Pack.
Recon Packs were inspired by the Exhibition Packs I prepare with clients for trade shows. A Recon Pack is a set of marketing materials you give to people who come for a Recon Meeting with you, so they take away information to help them when referring you.
My Recon Pack contains the following:
- Five Business Cards
- Five 1/3 A4 Leaflets printed for general marketing
- Five A3 Leaflets printed for marketing
- Three Promotional Pens with our company details
- Five Vouchers for a free one-hour consultation to discuss the needs of the person or company they are referring. We offer everyone the free meeting, but these vouchers help to emphasise the point of the free meeting and encourage people to call me.
- Five ‘W3 On One Page’ leaflets, a self-produced document about our company. It is a fast facts sheet with quotable details about our company that people can use when speaking about us.
- One copy of my Referral Goals Sheet, which describes our Bread and Butter, Dream, and Cream referrals and outlines our typical target market.
As the Recon Meeting draws to a close, when discussing the ‘Next’ aspect of my life and business, I give the member the pack, explain its contents, and ask them to take it with them.
I also track those who have received the packs and check with them every couple of months to ensure they have all the relevant supplies. The last thing I want is for them to run out of material to promote me. I keep a Recon Pack in my meeting bag to give to people who need supplies. The ‘bag stock’ is only in an envelope, but they can add this to their folder when they return to their workplace.
It only takes a few minutes to assemble the packs, and I always ensure I have five ready to use.
As an aid to your networking efforts, Recon Packs are easy to create, easy to assemble, and help keep you in the minds of your fellow members.
Module Actions
Prepare five Recon Packs.to give to your next Recon Meeting visitors.