Finding visitors for networking groups can be challenging. Here’s how I approach it:
Whenever I visit a new client, I inevitably tell them about my company, our staff, and how we have grown from day one through the power of business networking. I emphasise how networking is the cornerstone of my marketing activity.
It still surprises me that, although many clients say they get their work from word of mouth, many do not know about the existence of networking groups.
Every time I speak to a new client, I invite them to visit our group.
Why Invite Clients to Networking Meetings?
- Mutual Benefit: While I am already doing business with them, I believe in the power of networking and want to share this with every business owner I meet.
- Potential Users: My clients, as visitors, are potential users of your services. They run businesses, drive cars, live in houses, and work in our community. If not now, they may soon need the services of the businesses around this table.
- Strengthening the Chapter: Visitors might consider joining, which would make our chapter stronger.
- Testimonials: They are likely to stand up and give a reasonable testimonial for the work I am doing with them.